The #1 Martial Arts School Newsletter
Boost Your Retention
You can never stop selling. Just because someone signs up for your classes doesn't mean they're sold forever. To keep retention high, you must keep reminding students and parents of the benefits you bring into their lives. Through the Ranks does this for you. It re-sells your existing student and parent base every single month. Learn More.
Educate Your Prospects
Through the Ranks is the perfect “handout” for walk-ins and phone inquiries. Instead of leaving with just a flyer or business card (at most), now your prospects will have solid reasons why they should choose your academy instead of your competition. Set yourself apart and boost your enrollments using Through the Ranks. Learn More.
100% Direct Response
Unlike most newsletters, Through the Ranks is 100% direct response. This means it gets results. Every month is packed with special offers, contests, special response devices, quizzes, involvement activities and multiple calls to action. Through the Ranks is not merely an "informational" newsletter. It's a power-marketing newsletter packed with reasons that compel people will step up and take the action you want them to! More
Professional Look and Feel
Most marketing materials are tuned out, ignored or thrown in the trash. Not Through the Ranks. When you hand Through the Ranks to your prospects, students and parents, it creates the "WOW!" effect and presents you as the local martial arts expert in your community. You are seen as a trusted advisor, not merely "just another martial arts instructor". Through the Ranks enhances your professional image. Learn More.
Superior in Every Way
"The team at Through the Ranks is publishing an incredible newsletter—
Through the Ranks! It has something for everyone—parents, kids and even
non-members. Out of necessity, I created for years—a very poor publication of my own. Basically, it was a monthly newsletter for my members. Mostly just a
calendar of events, and general, boring information. This newsletter –
Through the Ranks - is superior in every way. I’m proud to distribute this to
my members and prospective members. "
-- Jocelyn and Sr. Master Bill Babin
#1 Marketing Vehicle for my School
“The Through the Ranks newsletter has become the #1 marketing vehicle for my school. I teach Commando Krav Maga, law enforcement self-defense, MMA and Brazilian Jiu-Jitsu. It works for all my various styles. It’s very different from any other newsletter out there; first, it’s direct response. People are SOLD on me and my school when they read it. It also increases my credibility in the eyes of my students and parents (I teach kids classes, too). Second, it saves me a ton of time. In our industry, we’re constantly told the most important marketing tool is a school newsletter. Through the Ranks is the quickest, easiest way to get my message across." -- John Castillo
From 48 to 133 Students in Six Months
"In just the first six months of using Through the Ranks in my school, I shot from 48 students to 133 students. All from a tiny school in a small Kansas town (pop. 8,000) across from a trailer park! These extra 85 students added $5,523 a month to my income. Over a year's time, that works out to an additional $66,300 in revenue. Before that, I was at a stagnant, three-year plateau of 40 or so students. And yes, the explosive growth I achieved was all a direct result of referrals coming from the newsletter. How do I know? Simple: I didn't any other marketing besides it." -- Ross Peck, Peck's ATA