Here Are All The Benefits of Using Through the Ranks For Your Martial Arts School!

Benefit #1: Seal Your Back Door Up Tight (Plug The Leak In Your Boat).

You know it takes a ton of time, money and energy to get a new student. And that’s true whether you are VIP’ing, doing direct mail, sending out postcards or hosting birthday parties. That stuff is a LOT of work. The last thing you want is to lose that student out the back door a few months later!

That’s why the easiest way to grow is by sealing your backdoor up tight. Here’s how your Through The Ranks newsletter helps retention for you.

First, communicating with your students and parents creates a feeling of connection and loyalty. A true family feeling. You keep everybody in the loop and nobody slips through the cracks anymore. That makes parents and students feel appreciated. Announcements are also simple. This is especially true if you have 100+ students.

Creates A Feeling Of Connection

Second, when you hand out your Through The Ranks newsletter out each month, it It re-sells your existing student and parent base on all the benefits you bring into their life every month!

Yes, as I learned (and finally accepted) even current students (and parents) need to be reminded why they should keep doing business with you! You can never stop selling. This is the money hidden in your school you haven’t yet tapped into (but you will, soon). When your students and parents read – month after month – all about the benefits they receive by being enrolled in your academy, it locks them in tighter than ever. It takes people “on the fence” and turns them into…

Hard-Core, Sold-Out True Believers!

Evangelists for your school. And that’s what you want. Can you imagine if everybody in your school was like that? Can you imagine the referrals you’d have? Can you imagine how much easier sign-ups would be? Can you imagine what it would be like to have an ARMY of unpaid salespeople marching out and spreading the word about you each month?

As a Through The Ranks member, you will have it!

What’s more, Through The Ranks does this FOR you. You don’t have to hype your school in person. Instead, it’s done in a subtle, professional way (almost subliminally) through the newsletter each month. YOU don’t have to utter one word if you don’t want to. If you hate selling, you’ll love this part!

And that’s another thing that makes Through The Ranks so different: it’s not just “information” or “announcements” for your parents. No. Instead, it’s a highly effective “hidden” selling tool to keep your back door sealed up tight…and get new enrollments. Which brings me to the next point…

Benefit #2: Boost Your Closing Ratio

An iron-clad rule of selling is never let them leave empty-handed. If you have somebody walk in and you only give them a business card or a schedule of classes, that’s NOT enough. People need to be educated before they enroll. That’s why your Through The Ranks newsletter is a perfect closing tool for prospects.

Through the Ranks is also the perfect “handout” for drive-by’s and walk-ins. Instead of leaving with just a flyer or business card (at most), now your prospects will havesolid reasons why they should choose your academy instead of the guy around the corner. Better yet, when they get home, they read your newsletter and “sell themselves”! All while you teach classes, hang out or sleep.

School owners all over the country are seeing big boosts in closing ratios just from this simple effect. Many have gone from closing 3 out of 10 prospects to closing 8 out of 10 people…just from using Through the Ranks as a credibility-builder.

This Is An Increase Of 266% In Closing Ratio!

Many school owners hand parents Through the Ranks while their child does their “free intro class”. And since that parent is a “captive audience”, they always read it cover to cover while they sit and watch their kid’s class. People who are interested crave information. The more, the better.

Benefit #3: Captures Names and Addresses Like Crazy!

When somebody calls and inquires, you should always capture their name, address and other contact info so you can follow up with them later. If you don’t get their information for later follow-up, you are at their mercy. Many will never call again. How do you pry contact information out of even the most tight-lipped prospects?

Through The Ranks. Because now all you have to say is…

“Who am I speaking with? Spell your last name for me, please. Great, Kathy, I’m going to mail our monthly newsletter to you. It has more information about our school. What is your street address? Etc.”

It’s that easy. Newsletters are non-threatening and offer value. So all those people who, in the past, squirmed off the hook are now going to become solid leads for you!

Benefit #4: Stimulate Massive Referrals!

Everybody knows students tend to believe what their friends say and do. That’s why referrals are the cheapest, most profitable and easiest way to generate new students.

BUT – the problem is…how do you get the word out? If you don’t have a solid method for PROACTIVELY stimulating referrals, they just don’t happen on their own. Buddy days and fancy posters are nice, but they don’t go far enough. That’s because your students need HELP selling their friends. They’re not trained experts like you and me.

Through The Ranks is your answer. Now all your students have to do is hand their buddies a copy of your Through the Ranks newsletter. Remember: Through The Ranks is a selling tool. It “sells” your school better than most salespeople you could hire… and it doesn’t take time away from your busy schedule to do it, either!

Once you’ve been using Through The Ranks, you may start to achieve what is called “Critical Mass”. That’s when your existing base of students and parents start driving referrals so fast and heavy, you’ll never know what hit you! And, of course, since all these new people were attracted via referral, they’ll start referring others. It’s a “referral snowball effect”.

Boosting retention. Educating parents and students. Building credibility. Better closing ratios. Time savings. More referrals. Click here to get started with Through the Ranks today!