"As a former police officer (and current law enforcement self-defense instructor), I’m always skeptical when people approach me about something new. So when I got a postcard back in August that talked about the Through the Ranks newsletter, naturally I was a bit suspicious. See, I had spent thousands of dollars in a short amount of time on everything you can think of -- marketing ideas -- and when those ideas don't work, you do get a little cynical when something else comes up. And I'll be the first to say, when I saw the information, I said to myself, "You know, this sounds good. But everything else sounded good, too." Don’t get me wrong: I liked what I saw, but I didn’t really think it would work for my school. You see, I had tried just about everything to get new students by that time and nothing had worked. Here is some of the stuff I had tried...

(Read Mr. Warner's whole story here)

"In just the first six months of using Through the Ranks in my school, I shot from 48 students to 133 students. All from a tiny school in a small Kansas town (pop. 8,000) across from a trailer park! These extra 85 students added $5,523 a month to my income. Over a year's time, that works out to an additional $66,300 in revenue. Before that, I was at a stagnant, three-year plateau of 40 or so students. And yes, the explosive growth I achieved was all a direct result of referrals coming from the newsletter. How do I know? Simple: I didn't any other marketing besides it. This newsletter, Through the Ranks is the cheapest, most effective way to market your school you'll ever find. I only spend $35 a month on printing. The reason it works so well is because parents and students are sold on the benefits of your school month after month. As I learned, you can never stop selling the benefits of your program. In my opinion, you'd be crazy not to try this - just one extra student pays for an entire year of the newsletter! I suggest you give Chris a call and give this a try. You've got nothing to lose." Ross Peck

(Here's proof of my numbers, in case you're skeptical: Rankings PDF)

"The Through the Ranks newsletter has been a very effective marketing tool for my school. I have found it increases excitement in my student base. The best feature is that I send it to prospective students before they ever visit. These prospective students already have a positive feeling about my school and after they take a class, I usually sign them up. Also the experience and knowledge Chris has (the guy behind Through the Ranksis invaluable. He has taken time to know my business and he has given me many great ideas to improve my school. I would highly recommend Through the Ranks to any school owner who wants to grow his or her school."

Sincerely, Kent Shulz-Behrend

"I would highly recommend using Through the Ranks in your martial arts school. It's an effective sales tool that pays for itself very quickly. I started in August of 2007. Since then, I've added 41 new students. At my current program prices, that's an extra $2,870 per month for my school. My students love reading Through the Ranks and I even printed out extra copies to hand out at my tournament last November. I thought the "essay contest" was was especially good a few months ago - it brought in a lot of positive comments from parents and students...and a lot of testimonials for my school, too! Chris Whamond (the author) is also very helpful and spent a lot of time getting to know my school and my needs. He really goes the extra mile for members. If you're looking for an effective marketing tool for your martial arts school, you should get on board with Through the Ranks." Rex Willems