Do You Know Who Your Real Competition Is?
Is This Your Real Competition? (source: http://www.flickr.com/photos/artwork_rebel/)
You might think your main competition is the martial arts school down the street. Or the YMCA. Or youth soccer. Or baseball.
Not so. While those other organizations might siphon students away from your academy from time to time, they’re not your biggest competitor.
What is? Inactivity. Inaction. Video games. TV. Social media. Online gaming. And so on.
It’s kids who don’t do ANYTHING sports-wise that represent your biggest untapped source of new students. And think of how many kids like that are out there! Is it any wonder the rate of childhood obesity is skyrocketing?
It’s our job as martial arts marketers to do such a great job of motivating kids (and parents) through our copy and marketing efforts to get up off the couch, put down the remote control (and PS3 controller) and get into class.
Think about it. And tailor your marketing efforts more at these families.