Using Tested Headline Words To Boost Your Response to Your Martial Arts Marketing Promotions

By Chris Whamond on June 24, 2010 — No comments

What is the most important element in any post, ad or flyer you create? The headline.

The headline’s task is to flag down your reader and stop them in their tracks. To do this you must inject three important elements into all your headlines:

1. Benefit – This is also called a “reward for reading”. What will your reader gain by reading your ad, post, email or letter? How will their life improve?
2. Curiosity – Gary Halbert, master copywriter, once said, “Nothing makes a person respond more than curiosity”. Tease people into reading your ad by serving up a tempting headline.
3. News – Certain headline words compel reading because they contain a “newsy feel”. This also boosts readership and response.

To craft an effective headline, rely on proven winners. Don’t reinvent the wheel. Here is a list of time-tested headline words you can plug into your posts and headlines to boost response.

Achieve
Advance
Amazing
Announcing
Asked For
(like “…the one you’ve been asking
for”)
At last
Bargain
Because
Best
Bright
Breakthrough
Buy
Closeout
Caution
Challenge
Compare
Complete
Do You…
Desire
Discover (a really good word to use!)
Dream
Easy
Eat
Enjoy
Exclusive
Facts
Facts you should know
Find out
Free (the #1 headline word to use)
Get
Give
Guaranteed
Guarantee
Half price
Happy
Have
Hate
Here
Here is…
Health
Help
Hope
How would
How To (great words to use)
How much
Hurry
It’s here
Idea
Important
Improve
Introducing
Invitation
Just arrived
Last chance
Let me
Limited
Love
Lucky
Magic
Miracle
Mystery
Make
Marvelous
Money
New
News
New way
Now
Now is
Only
Only way
Opportunity
Offer
Pick
Powerful
Private
Profit
Protect
Proof
Quick
Quick and easy
Reveal
Reveals
Remarkable
Revolutionary
Rich
Sale
Sensational
Save
Shocking
Secret (Great Word! It’s used everywhere!)
Suddenly
See
Special
Start
Startling
Stop
This
This is…
There’s more
Ultimate
Want
Wanted
Warning
Watch out…
Wealth
What
Which
Which of…
Win
Winning
Why
Worried
You (second best word)
Young
Yes
Your
Yours