Martial Arts Marketing: Playing “Catch-up”
I stumbled across a fantastic blog post by Seth Godin (bestselling author, entrepreneur and social media maven) today. His topic?
Is it too late to catch up?
He gives ten tips on what to do if your company has been behind the times on blogging, social media, websites…heck, even using email!
According to Seth, one year of hard work can get you caught up. And even more amazing, two of the items on his “Top Ten” list involve…
Newsletters!
You can read his full blog post, entitled, “Is It Too Late To Catch Up?” here.
In the meantime, here is the first thing he suggests about newsletters:
Start an email newsletter using Mad Mimi or Mail Chimp. Give the responsibility for the newsletter’s creation and performance to one person and offer them a bonus if they exceed metrics in sign ups and in reducing churn.
Yep – Seth believes newsletters are so critical to your success that he recommends giving someone in your company the sole job of creating your newsletter and a bonus when it pulls new customers in – and boosts retention for your martial arts school.