Recent Posts
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How To Sell Against the Competition
Blockbuster Video is struggling to stay alive. OnDemand movies and Netflix have taken a toll on the once-giant video rental chain. A few days ago, I caught this interesting price comparison poster pop up in the local Blockbuster window. Price comparisons can sometimes win over cost-conscious consumers. But there’s a danger in using them. Since [...]
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The Secret of Standing Out From Your Competition
What Small Thing Could You Do in an Extraordinary Way? What’s the best way to separate yourself from your competitors and stand out in the marketplace? Well, here’s a quote from George Washington Carver that might reveal the answer: “When you do the common things in life in an uncommon way, you will command the [...]
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Dig Your Well Before You’re Thirsty
Every business consists of three branches: marketing, operations and finance. In simplistic terms, marketing means “bringing money in”. Operations means “delivering a product or service”. And finance means “counting the money”. All three branches of a business are important. Problem is, most small business owners focus primarily on one part: operations. It’s understandable: it’s the [...]
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Giant “List-O-Benefits” Checklist
Are you ready to learn one of the most useful skills you could ever possess? I hope so, because once you master this skill, you’ll be able to pump out flyers, blog posts, tweets (and other marketing copy) that will fill your special events to the rafters. Let’s get down to business. First, let me [...]
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Do You Know Who Your Real Competition Is?
You might think your main competition is the martial arts school down the street. Or the YMCA. Or youth soccer. Or baseball. Not so. While those other organizations might siphon students away from your academy from time to time, they’re not your biggest competitor. What is? Inactivity. Inaction. Video games. TV. Social media. Online gaming. [...]
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Be Ready to Defend Yourself Anywhere – Even on the Soccer Field!
Shocking video – you need to be ready to defend yourself anywhere – even on the soccer field!
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Women in Martial Arts Facebook Page
Here’s a great Facebook page that has a bunch of videos of females doing martial arts. Here’s an example of a few videos posted on that page. Check out the sheer POWER in this form! Muay Thai Training And finally…incredible strength, flexibility and balance: Young girl in a Brazilian Jiu-Jitsu tournament:
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How to Get More Testimonials for Your Martial Arts Academy
Last night, while watching my kids’ class, I had an interesting chat with another parent. This parent, whose child has fairly severe asthma, sat next to me and we watched the kids warm up. At one point during their workout, I turned to her and said, “Hailey has really come a long way since starting [...]
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Is Martial Arts an Effective Way to Prevent Violence?
In a 2001 study, the researcher concluded that teaching children traditional martial arts in middle school can reduce violence. Here’s the background: 60 boys in a large urban middle school were required to take a traditional martial arts course in their school. Before doing so, their teacheres rated their violent behavior. The boys were separated [...]
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How to Use Twitter To Build Your Martial Arts Academy and Stay in Touch with Your Students and Parents
You’ve heard of Twitter by now. It’s everywhere. But I must confess: I was slow in “getting it”. And I don’t think that was entirely my fault. You see, I think Twitter’s marketing was atrocious when I first stumbled onto it in 2007. Back then, their core message was that Twitter was a tool that [...]